Job Description

Job Description

The Market Specialist is responsible for creating, organizing and implementing all marketing efforts for Goodfellow Corporation. This includes the ongoing management and updating of our company website. Development and rollout of marketing materials for presentations, emails, sales handouts and social media platforms. Additionally, this individual will participate in internal and external industry events where strong marketing presence is necessary to drive Goodfellow brand recognition.

Responsibilities

• Gather, assemble and manage effective marketing and promotional content for print, email, and social media platforms to be used to promote the Goodfellow brand
• Write, proofread, and edit creative and technical content across all outlets
• Work with external agencies and vendors to execute marketing programs as necessary
• Collaborate with sales, engineering, and operations to produce relevant content aimed at increasing effective communication and Goodfellow brand awareness
• Create modify and/or design graphic content for ads, marketing materials, sales presentations, videos, and more
• Develop methods to measure and optimize paid marketing initiatives, social media posts, and email marketing
• Support the Goodfellow team with marketing activities by demonstrating expertise in various areas, including advertising, social media, direct marketing, and event planning
• Procure and manage all promotional items used for customer giveaways
• Analyze existing marketing methods with a critical eye to identify and improve current processes when needed
• Participate in industry and company events where marketing and promotional support is necessary
• Perform other duties as assigned

Qualifications

• 3+ years in marketing required
• Bachelor's degree in business administration, marketing, or communications is preferred
• Excellent analytical skills and ability to decipher results
• Strong written and verbal communication skills
• Highly organized and detail oriented with ability to manage multiple projects simultaneously
• Solid time management skills with capability to meet deadlines
• Able to work in a fast paced, high pressure environment
• Remarkable creative writing skills and eye for editing content
• Ability and willingness to travel for internal and external industry events as necessary
• Thorough understanding of marketing elements, traditional and digital, and market research methods
• Solid computer skills, including MS Office, marketing software (CRM) and applications
• Aptness to be up to date with new technologies and marketing trends
• Strong creative skills and experience with building on initial ideas or concepts to achieve marketing goals

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