Work Arrangement:
This role is based remotely but if you live within a 50-mile radius of Austin, Mountain View, or Warren, you are expected to report to that location three times a week, at a minimum
Role Overview:
General Motors is dedicated to creating exceptional learning programs that strengthen the professional and leadership skills of our workforce.
The Instructional Designer (ISD) plays a pivotal role in developing high-quality, modern learning solutions aligned to business needs. This role supports all GM functions—including Engineering, Safety, Human Resources, Finance, Corporate Learning, and Information Technology—by developing engaging, relevant learning solutions that improve performance and support business outcomes.
Key Responsibilities :
Learning Strategy & Consulting
Advise business partners on adult learning principles, best practices, and common misconceptions in workplace learning.
Conduct needs analyses to identify performance gaps, determine root causes, and recommend targeted learning interventions.
Partner with SMEs, stakeholders, and target audiences through interviews and focus groups to validate learning needs.
Use insights and data to align learning strategies with organizational goals.
Design & Development
Design and develop learning experiences using models such as ADDIE, SAM, rapid prototyping, action-based learning, and scenario-based learning.
Create engaging scenario-based and practice-focused learning activities that mirror real workplace challenges.
Utilize AI for modality selection, developing solutions, and speeding up development time
Prepare design documents, learning objectives, assessments, and criteria for success.
Develop multi-modal learning assets including eLearning, ILT/VILT materials, videos, workshops, podcasts, and job aids.
Write or refine instructional materials, facilitator guides, scripts, and communication pieces.
Collaboration & Project Management
Partner with SMEs, content writers, Learning Program Manager (LPMs), coordinators, and project sponsors to gather content, validate accuracy, and ensure alignment across functions.
Support the LPM in scoping project timelines, resource needs, and development expectations.
Manage projects using agile design approaches (SAM, rapid prototyping) to streamline development.
Support LMS setup and integration of learning materials.
Required Qualifications
5+ years of experience in instructional design, curriculum development, or eLearning.
Bachelor’s Degree preferred in a related field or equivalent experience.
Portfolio Required : Demonstrated work samples showcasing eLearning, ILT/VILT materials, scenario-based learning, action-based learning, and performance support tools.
Experience designing blended learning solutions (ILT, VILT, eLearning, job aids).
Strong understanding of instructional design principles, adult learning theory, and modern learning strategies.
Advanced proficiency in eLearning authoring and multimedia development tools, such as Articulate Rise and Storyline, Vyond, video editing software, and Microsoft Office, with the ability to select the right tool for the learning need, develop scalable solutions, and optimize development workflows.
Experience using AI for all aspects of training development (tools, scripting etc.).
Ability to manage multiple projects with accuracy and attention to detail.
Strong consulting, communication, and relationship-building skills.
Preferred Qualifications
Experience supporting multiple business functions such as Engineering, Safety, HR, Finance, Corporate Learning, and IT.
Graphic design experience (visual storytelling, layout, branding)
UX design or user-centered design experience (wireframes, flows, usability, accessibility)
Basic JavaScript or interactive scripting
Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment
Experience with Action Mapping and Design Thinking
Experience designing scenario-based or branching learning
Experience producing communication or promotional materials for learning
Familiarity with learning analytics or evaluation frameworks
Experience working in large, matrixed organizations with cross-functional partners
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
The salary range for this role is $103,900 to $166,000 . The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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